Is keyword Research Necessary for Webpage Content?
The fundamental reason for keyword research is to find popular (regularly used) phrases people enter into the search engines to find information.
But it is merely a starting point…
The days of creating webpages optimized for one particular keyword phrase are pretty much over. As the internet has evolved search engine users have become savvier; they have learned to use longer search phrases to find the information they are looking for. This is in part due to millions of webmasters who have pretty much saturated the internet with junk pages optimized for short keyword phrases.
Add to this the latest search engine algorithms which seek to provide users with more relevant results, and pages optimized for only one keyword phrase are pretty much ignored.
Current search engine algorithms look at all the phrases on a webpage and try to determine the theme of the page. Search results are based on displaying webpages which match the theme of the search phrase.
In order to give your webpage a recognizable theme you need to use (more…)
