Keyword Research for Niche Websites

Keyword research is one of the most overlooked aspects of building niche websites, perhaps because most people have no idea how to research keywords or how to use the results of their research.

Building web pages optimized for only one keyword or phrase is past history. The search engines have evolved past that point and now rank pages based on the relationship between the phrases used on a page. They also analyze the relationship between these phrases and those used throughout your entire website. They go a step further and analyze the relationship between the phrases used on your site and those used on the web pages you link to and those which link to you.

That is not to say you shouldn’t optimize a page for a particular keyword or phrase, rather you should (more…)

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