Increase Traffic to Your Website with These Top Seven Linking Tips!

While reciprocal linking may be frowned upon by the search engines, it’s still a very good source of targeted traffic…

I would say that indiscriminate reciprocal linking is frowned upon by the search engines, but careful tactical reciprocal linking benefits everybody and not only is it a good way of getting “quick traffic” it’s a good way to get fairly stable traffic - I have websites that still get traffic from links I swapped over two years ago, and this traffic has steadily increased over the years (both ways).

Getting good quality links is far more important than getting lots of links, so here are seven tips for getting decent reciprocal links to your websites:

1. Don’t worry about a website’s PR (i.e. Google PR) because many websites end up with an inflated PR through their own reciprocal linking campaigns. What’s the point of linking to a high PR website which receives very little traffic? You need to link to a website which gets a lot of traffic, so do a little research using Alexa.com - create a spreadsheet to record the traffic stats of likely link partners - you want to make sure their traffic is either stable or increasing (so you will be maintaining these stats for the life of your link partnership, hence the spreadsheet).
2. Only link to websites of a similar or related theme. I have found that linking to all and sundry might increase the traffic to a website, but doesn’t necessarily increase earnings.The reason is a visitor who clicks through to your website from a reciprocal link on a similarly themed website is most likely looking for some specific information. This makes them far more inclined to click on one of your monetized links if it looks interesting to them.
3. Only link to partners who use only a few categorized link pages or use a small categorized link directory (unless they have less than 10 links in total). Your link must be easy to find, which means it needs to appear in a logical, orderly and easy to search system.
4. Never add your link to a page with more than 20 links - less than 10 is even better. If there is more than one page of links for a particular category, don’t bother adding your link - people hardly ever look past page one…You would be better off finding a related category for your website which has fewer links. For example - you might have a website on diamond rings… When the time comes to add a link to a reciprocal directory nearly everybody will add their link to the diamond jewelry category, but not many people think of engagement rings, or wedding rings or bridal jewelry.
5. Never link to a website which tries to hide the link to their link pages. You’re doing this for traffic so your link must be easy to find. You will get a lot more traffic from a website which has a link to their links/resources near the top of the webpage (or within the normal navigation menu system), and hardly any from a link at the bottom of the page.
6. Your link is an advertisement for your website, so spend a bit of time writing a good one. You need a title which gets attention and a description which arouses interest or gets the reader curious.
7. Before setting up a reciprocal link, make sure that your linking partner follows the advice in the previous six tips…

Remember you are doing this for traffic, search engine optimization is not your primary focus, and if you apply these seven tips to your reciprocal linking while being ruthless in your selection of link partners, you will increase the flow of targeted traffic to your websites which in turn will increase your website income.

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